new strategies for musicians

fan-funded albums

Pledge’s business model, which also includes a component whereby artists designate a portion of the funds to charity, isn’t brand-new. Services like Kickstarter, SellaBand and SlicethePie do similar work with musicians and other artists. But as the music industry continues to splinter, musicians of all stripes — up-and-comers looking to create some buzz (Marissa Nadler), mid-career artists who’ve been dropped by labels (Jill Sobule) and even venerable performers who want more control over their careers (Lloyd Cole) — are asking their fans for a few bucks to help finish their albums.


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